Event identityStage graphicsDigital design

Bryant NDC.

A connected event identity for Bryant’s Going the Distance National Dealer Convention.

Project at a glance

Client: Bryant · Streamline Event Agency
Industry: HVAC dealer convention
Services: Event identity · Stage graphics · Digital design
Year: 2023
In partnership with: Hein Zaayman

Bryant National Dealer Convention stage with Going the Distance graphics.

The challenge

Bring a shared theme to life.

A large dealer convention needs a visual system that is recognizable across stage environments, signage and digital displays. Each piece had to carry the energy and momentum of the event’s theme.

Our approach

Design for the whole environment.

We developed the identity across mainstage visuals, environmental graphics, lighting cues and digital displays. The color and typographic system gave the event a consistent presence at every scale.

What we delivered

Every piece. Working together.

For Bryant’s 2023 National Dealer Convention in Las Vegas, we created a visual identity around the theme Going the Distance. Strong red and black tones, metallic typography and dynamic graphics connected the event’s many spaces and touchpoints.

Delivered3 of 3 complete

Event identityAn event identity anchored in Going the Distance.
Environmental graphicsCoordinated stage graphics, signage and environmental visuals.
Digital assetsDigital assets and display graphics that reinforce the same theme.

The result