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RebrandLogo systemBrand applications

FireBase.

A modern identity that honors the legacy of Brazil’s Firebird database community.

Project at a glance

Client
FireBase Brasil
Industry
Developer community
Services
Rebrand · Logo system · Brand applications
Year
2022
FireBase’s updated green and yellow phoenix identity.

The challenge

Move forward, keep the meaning.

The rebrand needed to honor an established community while making the identity cleaner and more versatile. The familiar phoenix had to remain meaningful across both small digital uses and larger physical applications.

Our approach

Refine the recognizable parts.

We reimagined the phoenix as a streamlined logo system with a fresh typeface and adaptable variations. Fluid shapes and bold colors connect the updated identity to its Brazilian roots.

What we delivered

Every piece. Working together.

FireBase is a long-standing Brazilian platform supporting the Firebird database community. We modernized its phoenix mark and visual identity while retaining the green-and-yellow character that connects it to its heritage.

Delivered3 of 3 complete
  • Phoenix logo systemA refined phoenix mark and versatile logo variations.
  • Type & colorAn updated typeface and a green-and-yellow visual system.
  • Brand applicationsBrand applications spanning signage, mugs, badges and digital touchpoints.

The result

What changed.

01

Continuity

The phoenix and Brazilian colors preserve the brand’s roots.

02

Versatility

A simpler mark supports a broader range of applications.

03

Cohesion

Logo, type and brand materials work together as a system.

Before & after

From this to this.

A cleaner, more versatile visual identity.

BeforeFireBase identity before the rebrand.
AfterFireBase identity after the rebrand.

Gallery

The details. Out in the world.

A closer look at the finished work and the places it comes to life.

Updated FireBase branding applied to physical materials.
The updated identity in practical brand applications.
FireBase’s updated green and yellow phoenix identity.
FireBase’s updated green and yellow phoenix identity.
FireBase: Brand banner
Brand banner
FireBase: Color palette
Color palette
FireBase: Logo variations
Logo variations
FireBase: The new phoenix mark
The new phoenix mark

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